social Media Support
Jo Masterson
They/Them
ABOUT ME
I am a queer, small business owner with a deep commitment to supporting the local small business economy and building community with like minded and safe entrepreneurs, orgs and non profits. I have 10+ years experience running a small business, leading a team, hosting events and building strong and reliable brands. I believe collaboration plays such a huge role in growth and development. In my personal life, I am a dog foster and spend my time at home getting cozy with rescue dogs.
Vision
Being an entrepreneur and running a small business or non profit should feel sustainable and positive. I want this experience to feel less isolated and disconnected.
“I JUST WANT TO HAVE FUn AND MAKE MONEY”
Mission
To work with community to create more successful business experiences and more spaces where small businesses, orgs and non profits can have increased sales opportunities and connection with their customers - making business, events and organizing feel more manageable and supported.
Prices
Level One
Social Media Strategy Support
$200 plus tax
What this includes:
After your free consultation, I will request a list of examples and things that inspire your brand or that you find engaging. I will review prior to our meeting and try to put together some content ideas and concepts.
Open and ongoing conversation prior to our meeting to share ideas.
I will compile some easy tools for posting/ tips for your brand prior to the meeting.
1.5 hour meeting with me to discuss a Social Media Strategy. This will include any questions you have about posting while making a plan to find your brand’s voice and aesthetic for you to use after our meeting.
Level Two
Social Media Strategy Support and Content Day
$500 plus tax
What this includes:
Everything listed in Social Media Strategy Support.
I will work on a list of reels, posts and shots that might work for your brand and develop a shot list to make content day more efficient so we can film a lot of content or ideas in one booking.
I will film and help execute ideas.
I will help edit anything that could be a reel for easy posting.
I will deliver all to you and you can post over the next few weeks/ as needed to make posting easier. Ideally to be used as a content build out for a couple weeks.
At least 6 reels that highlight you and your brand.
Shared Album of photos for quick posting.
DELIVERABLES WOULD INCLUDE:
Testimonials
KJ Forman
They/Them
Luck and Lavender Studio
"I worked with Jo to help strengthen my branding and social media strategy. Managing my social media has always been one of my least favourite and most challenging parts of my job. Working with Jo has completely changed my outlook and I now show up to work excited to share what I do online in fun and creative ways that feel true to my voice.
Jo went above and beyond my expectations. I have never worked with a social media coordinator who has genuinely cared about my success or truly seen the value in my work the way that Jo does. They were professional and organized but made the process so fun. Jo took the time to get to know me and my brand, and immediately came up with so many ideas that I never would have thought of, but that fit my vision perfectly.
Jo not only provided tangible suggestions for how to improve my social media presence, but helped me reframe my perspective on how to do this part of my job in a way that’s sustainable and authentic. I would hire Jo again in a heartbeat."
Dr. Sadie Laronde | B.A., D.C.
she/her
Indigenous Chiropractor
“Jo is a true social media professional. Organized, fun & creative! They really helped motivate me in my online presence through social media branding & planning. They were thoughtful in my mission of the business & really went above & beyond to deliver AMAZING assets that are already giving great results. Our content day was a breeze, Jo was organized & had a plan laid out so we all knew what was up next. Not only this, but their presence really lit up the whole team & we were all feeling so connected!
I cannot recommend Jo enough as a social media support. they showed me it can be FUN & EASY, When my brain kept saying no it’s annoying & hard. Extremely grateful for their hard work & will definitely be working with Jo again.
Miigwetch Jo for making a difference in this lil business.
We appreciate you!”
“Jo is a fantastic event partner! They are a strong communicator with ample experience in both operational logistics and digital media. Events are thoughtfully branded, well promoted, and see very strong attendance; I’d work with them again and again.”
Tina Barton
she/her
Parkdale Market Coordinator
ByWard Market District Authority
FAQs
Payment
We can charge a deposit if needed in advance to make payment easier/ as instalments.
We prefer E-transfer but can accept credit card payment as well.
All fees will have added tax.
Pricing is set for Instagram and Facebook, additional platforms would have an added fee.
Knowing what level is right for you:
If you are someone who is confident posting or has social media knowledge, I recommend level two. In our Strategy Meeting we can discuss ways to make posting easier so that once you have content, you just need to use your tools to post easily. Level 2 is a great way to build a lot of content and learn a little about content days to make social media more sustainable for you going forward.
Level 1 can be upgraded as we go. So if you aren’t sure, start with level one and see if it feels like something that could easily help your brand. From there we can add on any additional services from Level 2.
How do I make the most of my services on a small business budget?
Come to our meeting prepared. For example, think about your brand and what you want it to look like. Pull inspiration from other businesses (even if they do something totally different). Have these things ready to share so I can easily understand your vision. The time it takes to “find” what you like with me will cut into our planning time, knowing in advance is helpful.
Think about what the goal of posting is/ what are you selling. Knowing that early will help weed out “pointless” posts.
Give yourself time and grace to find your voice. A big part of social media is learning what your viewers want. If you don’t have a lot of followers yet you won’t know what that is. We can lean on broader and more universal ideas for now (shopping local/ supporting small business) but in time you want to understand your clientele.
Being honest. If something is not working, tell me. It’s important you lead so your brand feels authentic to you.
Booking Notice
Unless otherwise stated booking will need at least 2 weeks notice, as we book up per month we will offer available dates as they come up. If you want to book for an event or to showcase something seasonal, book early so you get the dates you need.
For content days you will receive a list of things to have ready to make the most of our session together. Being efficient on these days will help with your costs/ get things done quicker.
Content day bookings take 2-3 hours depending on our vision/ the shots we want to get.